Conferences

The Google-Shaped Web

I first learned about Toxoplasma a few years ago on the blog of Peter Watts, author of my favourite SF novel of all time (‘Blindsight’, which also features what is arguably the scariest and most plausible concept of vampirism). Reading about this parasite made me feel distinctly uncomfortable, as chances are I am one of…

Using Schema.org for Rich Snippets – #SMX London

Earlier this week I had the opportunity to speak at SMX London about schema.org structured data and rich snippets. I’ve written about rich snippets before on The Tomorrow Lab blog, and in my SMX session I spoke about some of the ‘forgotten’ schemas that can trigger rich snippets. In the same session Bastian Grimm spoke…

The Importance of UX Design – #Beltech14

Last week at the inaugural BelTech conference I was allowed to go on stage and rant for a good half hour about one of my pet topics: User Experience design. I’ve never been a fan of technology for its own sake. Technological innovation should exist only to serve us, to help solve problems and improve…

Friends of Search 2014

Last week the inaugural Friends of Search conference took place in Amsterdam, and I was honoured to be asked to speak there. In front of a few hundred of the best and brightest search marketers in the Netherlands I gave a talk about personalised search – and specifically, about why personalised search results can be a…

2013 Conference Roundup: January – June

In the first six months of this year I’ve been lucky enough to speak at a variety of conferences and events. It started off in January with a talk at the monthly Monaghan Ecommerce Meetup, where I spoke about the future of SEO: Fast-forward a few months to the start of conference season, and at…

No Rest for the Wicked

… or for those who love their job. After a well-deserved holiday in early October (two weeks in sunny Portugal, it was lovely) and struggling with a persistent flu I’m balancing a heavy but much appreciated workload with pedagogical commitments and interesting events. Barely back from vacation I attended the first day of the Dublin…

Belfast Digital Marketing event with Rand Fishkin

When a few months ago Rand Fishkin let slip that he was going to be visiting Northern Ireland as part of a whirlwind tour of the emerald isle, it seemed too good an opportunity to pass up. I and my buddy Kevin McCaffrey (who runs the successful Conversion Rate Services business here in Northern Ireland)…

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