Interview

Friends of Search 2014

Last week the inaugural Friends of Search conference took place in Amsterdam, and I was honoured to be asked to speak there. In front of a few hundred of the best and brightest search marketers in the Netherlands I gave a talk about personalised search – and specifically, about why personalised search results can be a…

Long-Form SEO Writing / Meet Your Marketer Interview

Triggered by a series of blog posts deriding the pervasive ‘What X Taught Me About Y’ blog fluff, culminating in Joanthan Colman’s excellent ‘We Can Do Better Than This‘ article, I wrote a post for State of Search listing the obstacles to a widespread adoption of investigate SEO writing, and providing a few possible avenues…

SEO Debates / Click2Rank Interview

In my latest article for State of Search I argue against arguing about SEO – or at least a specific type of ‘meta’ argument about SEO: State of Search: The Source of All SEO Debates These meta arguments are about whether SEO equates to spam or not, whether a tactic is white hat or black…

Early Stage SEO / Interview on SEOBegin

My latest blog post for Search News Central describes the various stages of a website build process, and how ideally a SEO should be involved from the start. Often SEOs don’t get the chance to be involved with a build from the start, but when we do there is abundant opportunity to ensure the resulting…

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