Legal

The legal aspects of successful online marketing

Google wants to forget the “Right to be Forgotten”

Earlier this month the highest EU court ruled that individuals have the ‘right to be forgotten’ in Google’s search results. This means that any member of the public can ask Google to remove specific webpages from its search results if those pages contain information that is ”inadequate, irrelevant or no longer relevant”. Of course this immediately…

An Unintended Side-Effect of Google’s Hunt for Bad Links

As you’ll probably know Google has been ramping up its fight against webspam recently, especially focusing on bad links. As a result, many sites that have received ‘bad link’ notifications in Webmaster Tools and/or have been hit with the sledgehammer of a Google penalty are scrambling to get those spammy links removed. In some cases…

The problem with Google’s feature creep

As of today, Google has started showing credit card affiliate links in its (UK) search results. Do a search for ‘compare credit cards’ on Google and chances are you’ll see a box below the ads, and above the first organic result, with some credit card deals on which Google earns an affiliate commission: There are…

Google’s ‘free internet’ hypocrisy

A Google co-founder advocating a free & open internet, whilst his own company is among the most ferociously secretive and possessing a voracious information appetite, is more than a little ironic. View my “Google’s ‘free internet’ hypocrisy” rant on Storify.

Google Antitrust / Office of Fair Trading

Two articles about legal issues this week: first a column for the Belfast Telegraph where I discuss the antitrust suit the European Commission is investigating against Google. I believe that the EU might have a strong case against Google: Belfast Telegraph: The Google Antitrust Suit The EU recently announced it is investigating a potential antitrust…

Make Your Legal Statements Human-Readable

If you sell products online, or if you have valuable or proprietary content hidden behind a password, you may be tempted to slap long, heavy-handed legal statements on your website. I’m not a legal expert by any stretch of the imagination, so I’m not one to vent an opinion on the necessities of online legal…

Keep Your Forms Short And Simple

Privacy matters to internet users. People are aware of the dangers of giving out personal information, and everyone that has an email address understands the hazards and annoyances of spam. As a result users are less inclined to type a lot of information in a website’s form. Whether it’s a contact form or an orderform,…

Choosing The Right Domain Name

The domain name where your website resides at is an important part of your online identity. It represents your business in a vital way. Your domain name can have a big impact on the overall success of your website. It pays off to think hard before you choose a domain name. Ideally your domain name…

Back to top ▴