SEO

Search Engine Optimization is the dark art of getting your site ranked high in search engines

When it comes to Google+, SEOs are never wrong

Google, by way of John Mueller, said yesterday it’ll be killing off the rich author snippet in search results. The author snippet, enabled by implementing rel=author tags on your content, gave you a rich search result showing your Google+ profile photo and circle count: This snippet will now disappear, apparently because Google wants to “clean…

The Google-Shaped Web

I first learned about Toxoplasma a few years ago on the blog of Peter Watts, author of my favourite SF novel of all time (‘Blindsight’, which also features what is arguably the scariest and most plausible concept of vampirism). Reading about this parasite made me feel distinctly uncomfortable, as chances are I am one of…

Using Schema.org for Rich Snippets – #SMX London

Earlier this week I had the opportunity to speak at SMX London about schema.org structured data and rich snippets. I’ve written about rich snippets before on The Tomorrow Lab blog, and in my SMX session I spoke about some of the ‘forgotten’ schemas that can trigger rich snippets. In the same session Bastian Grimm spoke…

Google: Guardian of the World Wide Web?

When Google was first launched as a search engine in 1998, it fulfilled a great purpose: it helped make the information stored on the world wide web accessible and easy to find. Google’s link-based ranking algorithm resulted in much more relevant and high quality search results than other search engines could produce at the time.…

Neuromarketing Ethics / Rich Snippets / Book Review

For the new Friday Commentary series on State of Digital I wrote a column about the increasing influence of neuroscience on marketing, and how this could present an existential issue for all marketers: State of Digital: A Crossroads for Marketing – The Ethics of Neuromarketing “Imagine being able to prime consumers wearing Google Glass with…

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