Social Media

Social Media Marketing allows you to connect with your customers on a personal level

Problem-Solving / Google+ Sharing / AdWords Confusion

Inspired by continued sales success, I wrote a post for State of Search outlining what I believe is key to selling digital services: not trying to make a sale, but trying to solve the client’s problem. State of Search: Don’t be a Salesman, be a Problem-Solver “So when I start talking to a prospective client,…

Social Media is Dead; Long Live SEO

As more and more digital marketers are buying in to the social media hype, we’re starting to see a growing number of studies on the ROI of social media marketing as compared to more established forms of digital marketing such as SEO and email. And – if you’re a social media marketer that wants to…

Google EU Settlement / Facebook IPO / Long-Form Content

When it was revealed that Google would settle its EU antitrust case by making a range of concessions, I thought it would be worthwhile to look at what these concessions would actually do to promote competition and innovation in the European digital economy: State of Search: What Google’s EU Settlement Means For Search Speculating about…

Short URL Etiquette / Ode to FrontPage

My latest for State of Search is on a topic that’s been floating around in my head for a while: when it’s right to use your own custom short URL in twitter, and when it isn’t: State of Search: The Unofficial URL Shortener Etiquette Since I set up my own URL shortener (bada.ms) and one…

IP Address Geotargeting / State of Search

I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation. The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair,…

URL Shortening / Duplicate Content / Mobile Web

For State of Search I wrote a blog post comparing two URL shortening services: Bit.ly Pro and Yourls. Each has its pros and cons, and which you should use depends on your situation and resources: State of Search: URL Shortening Services Compared: Bit.ly Pro and Yourls URL Shortening services are the lifeblood of Twitter. With…

SEO and Social Media / Panda and Article Marketing

I wrote an article for the March 2011 issue of Business Eye magazine, that we’ve republished on the Pierce Communications website. Aimed at a layperson audience, the article is an attempt to pierce the hype surrounding social media and the proclamations of SEO’s irrelevance: The Tomorrow Lab: SEO and Social Media – Piercing the Hype…

Guest Appearances on State of Search Radio

I was invited to join presenters Bas van den Beld and Roy Huiskes on their regular State of Search radioshow on WebmasterRadio.fm, and apparently they liked me as I was invited straight back for their next episode! In my first guest appearance we chatted about SEO in 2010 and 2011, the Goldman Sachs investment in…

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