Tools

Excellent tools and resources to enable your online success

Index Status / What Google Wants

A new function Google has added to its Webmaster Tools shows how many pages on your website the search engine has crawled and indexed. In my latest post for Search News Central I give a real world SEO audit case study demonstrating the usefulness of these new reports: Search News Central: Index Status – Google’s…

Short URL Etiquette / Ode to FrontPage

My latest for State of Search is on a topic that’s been floating around in my head for a while: when it’s right to use your own custom short URL in twitter, and when it isn’t: State of Search: The Unofficial URL Shortener Etiquette Since I set up my own URL shortener (bada.ms) and one…

IP Address Geotargeting / State of Search

I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation. The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair,…

URL Shortening / Duplicate Content / Mobile Web

For State of Search I wrote a blog post comparing two URL shortening services: Bit.ly Pro and Yourls. Each has its pros and cons, and which you should use depends on your situation and resources: State of Search: URL Shortening Services Compared: Bit.ly Pro and Yourls URL Shortening services are the lifeblood of Twitter. With…

Google Data / SEO Search

For Search News Central I’ve written a blog post about the trustworthiness of the data Google shares with us. In many of Google’s free tools, such as Analytics, Webmaster Tools, and even Adwords, the data we’re presented with isn’t always reliable. Search News Central: Can We Trust Google’s Data? As part of my work for…

Improving Online Conversions free e-book

If you’re doing any search engine advertising you should be tracking what your ROI is. In other words, you should be monitoring your PPC spend and your income from this spend – i.e. your conversions from PPC. If you’re using Google Adwords, you’re in luck: Google has an array of tools that allow you to…

Learning SEO

Learning how to be a search engine optimiser is not a particularly straightforward process. There’s no college education you can follow to become a SEO. There are precious few SEO training courses you can follow, and most of these aren’t worth the money. So what is the best way to learn SEO and become a…

W3C compliance – is it a requirement?

A term often busied by web developers and also SEO agencies is W3C compliance. I’ve written about the benefits of W3C compliant code before, but my perspective has changed a bit over time and I feel it’s important to point out that full W3C compliance is not a definitive requirement for an effective website. W3C…

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