Web Analytics

Web Analytics are necessary to identify and improve your website

Reclaiming (not provided) / Author Rank Hype

For State of Search I explored a way to reclaim some of the keyword data that was lost when Google implemented SSL search. With some clever Google Analytics filters and custom reports it’s fairly easy to correlate (not provided) keywords with known keywords, and thus reclaim some of your lost metrics: State of Search: Yet…

Website Tracking / Revolution in Search

For Search News Central I wrote an article outlining several often-overlooked data tracking opportunities that can help website owners make more informed decisions about how to improve their site: Search News Central: Are You Tracking All That Happens on Your Website? Many people seem to think that just installing Google Analytics tracking code on every…

IP Address Geotargeting / State of Search

I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation. The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair,…

Google Data / SEO Search

For Search News Central I’ve written a blog post about the trustworthiness of the data Google shares with us. In many of Google’s free tools, such as Analytics, Webmaster Tools, and even Adwords, the data we’re presented with isn’t always reliable. Search News Central: Can We Trust Google’s Data? As part of my work for…

Improving Online Conversions free e-book

If you’re doing any search engine advertising you should be tracking what your ROI is. In other words, you should be monitoring your PPC spend and your income from this spend – i.e. your conversions from PPC. If you’re using Google Adwords, you’re in luck: Google has an array of tools that allow you to…

Facebook Takes Social Media Marketing Seriously

(This article was originally published in the Belfast Telegraph on 30 March 2010. It’s been modified slightly for this blog.) Last week I received a surprising email from Facebook entitled ‘Your Weekly Facebook Page Update’. It contained an overview of all the Facebook pages I am an admin of, with statistics on the number of…

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