My blog series for 123-Reg continues with part 6, in which I write about networking. I’ve realised that the best networking you can do is the kind you enjoy the most – that’s when genuine connections are made and real value can come from them. 123-Reg: Starting your own business – Part 6: Networking (the…
Blogging
Google’s Emphasis on Mobile / 2014 Web Summit / Brand Sentiment and SEO
Time for another roundup of my writings across the web. It’s been a while so there’s plenty to cover. In October of last year Google introduced a new feature to Webmaster Tools to analyse the mobile user experience of your website, which coincided with their announcement that mobile UX would become a ranking factor on…
My Predictions for Organic Search in 2015 and Beyond
Recently I was asked by Danny Denhard to contribute to a collective post on the direction organic search will be heading in 2015. My thoughts were published alongside those of leading SEO industry experts like Stacey MacNaught, Kevin Gibbons, Dan Sharp, Paddy Moogan, Matt Beswick, Paul Rogers, Patrick Hathaway, Stephen Kenwright, Carl Hendy, Simon Penson, Justin Butcher,…
Google News Changes / Discipline and Doubt
In a post for State of Digital I’m speculating on the direction Google News is heading. There have been some recent developments that indicate Google is preparing to shake up its News vertical quite drastically: State of Digital: Changes in Google News could have massive implications for News Publishers “Because Google News is a separate…
Awards and Events
You can tell it’s awards-season because just after the DANI Awards concluded (with a win for me, I’m pleased to say) the UK Search Awards are kicking off. As these UK Search Awards celebrate the true cream of the crop in the national SEO and search marketing industry, it’s with no small degree of pride…
SEO Strategy / Business Basics / Branded Search
Too many articles writing about SEO strategy are just collections of tactics, with no over-arching thought behind it. I wanted to address that in my latest post for State of Digital, in which I outline the four crucial ingredients for a successful SEO strategy. State of Digital: 4 Crucial Ingredients for a Successful SEO Strategy…
Startup Blogging / Google Web Domination / Monitor Backlinks Review
The good folks at 123-Reg asked me to write a series of blogs about my experiences starting up my own business. In the first blog I explain my reasons for going solo: 123-Reg: Starting Your Own Business, Part 1 – Taking Control Out of nowhere an insight emerged, and I knew what I had to do.…
UX Design Resources / Google+ Changes / SEMRush Guide
With the increasing focus on user experience on the web, I’ve written a guide for State of Digital on how to get started learning about UX design. I list a number of key resources to embark on your UX journey: State of Digital: Top Resources for Learning UX Design “In digital marketing, UX design is…
Neuromarketing Ethics / Rich Snippets / Book Review
For the new Friday Commentary series on State of Digital I wrote a column about the increasing influence of neuroscience on marketing, and how this could present an existential issue for all marketers: State of Digital: A Crossroads for Marketing – The Ethics of Neuromarketing “Imagine being able to prime consumers wearing Google Glass with…
Improve Your Writing / SEO Priorities / A Cautionary Tale
The Marketing Meld is a new digital marketing blog aimed at the UK market. My first contribution to the site is a piece which lists five tips to improve your writing: The Meld: Five Tips to Improve Your Writing “Over the years as I find myself writing more and more – from blog posts to…
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