Blogging

Blogging is at the heart of content marketing, and enables you to spread your message to the right audience

Content Engagement / SEO Experts / Future of SEO

My latest post for State of Digital is a beginner’s guide to measuring content engagement. This ‘unicorn’ of digital marketing can be hard to define and even harder to report on: State of Digital: How To Measure Content Engagement But ‘engagement’ is a fuzzy concept. What does it actually mean? I won’t attempt a definition,…

My Predictions for Organic Search in 2015 and Beyond

Recently I was asked by Danny Denhard to contribute to a collective post on the direction organic search will be heading in 2015. My thoughts were published alongside those of leading SEO industry experts like Stacey MacNaught, Kevin Gibbons, Dan Sharp, Paddy Moogan, Matt Beswick, Paul Rogers, Patrick Hathaway, Stephen Kenwright, Carl Hendy, Simon Penson, Justin Butcher,…

Google News Changes / Discipline and Doubt

In a post for State of Digital I’m speculating on the direction Google News is heading. There have been some recent developments that indicate Google is preparing to shake up its News vertical quite drastically: State of Digital: Changes in Google News could have massive implications for News Publishers “Because Google News is a separate…

Awards and Events

You can tell it’s awards-season because just after the DANI Awards concluded (with a win for me, I’m pleased to say) the UK Search Awards are kicking off. As these UK Search Awards celebrate the true cream of the crop in the national SEO and search marketing industry, it’s with no small degree of pride…

SEO Strategy / Business Basics / Branded Search

Too many articles writing about SEO strategy are just collections of tactics, with no over-arching thought behind it. I wanted to address that in my latest post for State of Digital, in which I outline the four crucial ingredients for a successful SEO strategy. State of Digital: 4 Crucial Ingredients for a Successful SEO Strategy…

Back to top ▴