Polemic Digital is an expert SEO consultancy based in Belfast, Northern Ireland
Web Design is what makes your website look good
Last week at the inaugural BelTech conference I was allowed to go on stage and rant for a good half hour about one of my pet topics: User Experience design. I’ve never been a fan of technology for its own sake. Technological innovation should exist only to serve us, to help solve problems and improve…
by Barry Adams
This week I wrote my first post for the new Search Bloggers site. In this post I tackled keyword research and how you can decide which keywords are feasible to rank your client site for. Search Bloggers: Finding the Right Keywords to Target It often makes far more sense to target less popular long tail…
by Barry Adams
(This article was originally published in the Belfast Telegraph on 11 Nov 2010.) I had the honour and privilege to be present at yesterday’s Build conference, an annual (web) design conference hosted in Belfast’s Waterfront venue. Organised by local Northern Irish talent Andy McMillan, Build is one of those conferences that provides nourishment for the…
by Barry Adams
On the most recent edition of the Barcamp Belfast conference I did a 20-minute talk about the mistakes some web developers make when building search engine friendly websites. Much of the content in that talk came from a blog post I did for State of Search about the same topic – SEO for Web Developers.…
by Barry Adams
About nine months ago I was facing a sizeable site migration project at my employer at the time, and I was tasked with mapping out the best way of handling this migration to minimise the impact on our search engine rankings. I wrote a post summarising my research into the SEO aspects of a site…
by Barry Adams
I’ve written before about website clickflow and content optimised for the sales funnel. I want to expand a bit on how you can turn visitors in to customers with strong calls-to-action. A call-to-action is a button, phrase or link that tells your website’s visitors what to do next. That ‘Buy Now‘ button, those ‘Click here…
by Barry Adams
So you’re thinking of redoing your existing website, or perhaps you don’t have a site yet and want to set one up. One of the first questions that you’ll face is whether to build and maintain your website in-house, or to hire an external agency to do it for you. What approach works best depends…
by Barry Adams
I often come across websites that feature abundant images. I don’t mean the images used in a website’s design, but the images that are a part of a website’s content. Sometimes it seems the whole content of a site is captured in images. This may work fine for sites that feature art or photography, but…
by Barry Adams
Pretty much everyone has a mobile phone these days. Mobile phones have grown into much more than just a way for people to call each other. Over the years mobile phones have become personal devices capable of delivering a wide range of interactive services, from music and movies to route navigation and surfing the web.…
by Barry Adams
A common issue I encounter on many websites, both on new small business sites and big corporate websites, is inadequate navigation. This often happens when those that designed and implemented the site’s navigation lost sight of its true purpose: to help users find their way through the website. Sometimes the navigation is rendered in Flash…