Ecommerce

Ecommerce Category Pages / Don’t Rely on Google / Free Speech

In a new post for Search News Central I list a few of the aspects that go in to making a successful category page for an ecommerce website: Search News Central: Best Practices for Ecommerce Category Pages Essentially a category page is a transit point, a fleeting stop between arrival and destination. Its purpose is…

SEO for Ecommerce

On November 24th I gave a talk at the annual SAScon mini-conference about SEO for Ecommerce. As usual the conference was superbly organised with a good range of topics from a variety of speakers, and I was grateful for the opportunity to speak in front of a great crowd. I wrote a detailed blog post…

Forthcoming Public Engagements

It’s going to be a very busy few weeks for me. Barely back from my honeymoon in New Zealand and re-acclimatised to the Irish time and weather, I’ve no time to take it easy. First up I’ll be doing two half-day lectures for the Digital Marketing Institute on October 18th – one about Pay Per…

Back to top ▴