Educating the next generation of digital marketers and SEOs with insights, tips, and advice from the experts

What Google Wants / SEO Competitive Analysis / Social Media Training

For State of Search I wrote an article explaining my views behind the tension between Google and the SEO industry, highlighting the entirely different objectives each is striving towards and how these collide: State of Search: What Google Wants vs What SEOs Want Then there’s a second area of tension between SEO and Google, which…

No Rest for the Wicked

… or for those who love their job. After a well-deserved holiday in early October (two weeks in sunny Portugal, it was lovely) and struggling with a persistent flu I’m balancing a heavy but much appreciated workload with pedagogical commitments and interesting events. Barely back from vacation I attended the first day of the Dublin…

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