For State of Search I wrote an article explaining my views behind the tension between Google and the SEO industry, highlighting the entirely different objectives each is striving towards and how these collide: State of Search: What Google Wants vs What SEOs Want Then there’s a second area of tension between SEO and Google, which…
Education
No Rest for the Wicked
… or for those who love their job. After a well-deserved holiday in early October (two weeks in sunny Portugal, it was lovely) and struggling with a persistent flu I’m balancing a heavy but much appreciated workload with pedagogical commitments and interesting events. Barely back from vacation I attended the first day of the Dublin…