Hype

Hype or Substance – can you tell the difference

The Slow, Agonising Death of Google+

You have to feel sorry for the engineers behind Google+. When it was first launched, many people (myself included) felt that Google had finally mastered social media. Here was a robust social platform that copied many popular features from public favourites Facebook and Twitter and added a range of newfangled goodies like Hangouts and Circles…

Google is under attack, Search Engine Land to the rescue

Yesterday the Wall Street Journal published a piece of investigative journalism [paywall] about the US’s Federal Trade Commission’s case against Google, which petered out with barely a sizzle in 2013. That’s what being the largest corporate lobbyist in Washington DC gets you. According to a leaked document, many people inside the FTC found Google to be engaging in…

When it comes to Google+, SEOs are never wrong

Google, by way of John Mueller, said yesterday it’ll be killing off the rich author snippet in search results. The author snippet, enabled by implementing rel=author tags on your content, gave you a rich search result showing your Google+ profile photo and circle count: This snippet will now disappear, apparently because Google wants to “clean…

Google wants to forget the “Right to be Forgotten”

Earlier this month the highest EU court ruled that individuals have the ‘right to be forgotten’ in Google’s search results. This means that any member of the public can ask Google to remove specific webpages from its search results if those pages contain information that is ”inadequate, irrelevant or no longer relevant”. Of course this immediately…

Google: Guardian of the World Wide Web?

When Google was first launched as a search engine in 1998, it fulfilled a great purpose: it helped make the information stored on the world wide web accessible and easy to find. Google’s link-based ranking algorithm resulted in much more relevant and high quality search results than other search engines could produce at the time.…

Google is paving its road with good intentions…

…and we all know where that road is headed. If I were a genuine conspiracy nutcase I’d have no problem believing that Google is a fully controlled subsidiary of the American intelligence apparatus. I mean, the things Google are up to are just so perfectly suited for full scale surveillance of every individual on earth,…

The Technology Sector’s Dangerous Obsession With Startups

I have a serious issue with the internet technology sector as it exists today. Specifically, I take issue with the way startup culture is venerated in digital circles. In pursuit of ‘innovation’, technology startups are seen as the biggest value creators of the digital economy. The technology media is almost exclusively focused on reporting what…

Problem-Solving / Google+ Sharing / AdWords Confusion

Inspired by continued sales success, I wrote a post for State of Search outlining what I believe is key to selling digital services: not trying to make a sale, but trying to solve the client’s problem. State of Search: Don’t be a Salesman, be a Problem-Solver “So when I start talking to a prospective client,…

Branded Content / Behavioural Economics / Transparency vs Privacy

In a new piece for State of Search I write about how there is an increasing trend towards brand-owned content channels, which seem to work well for bigger brands and carry less risk: State of Search: Are Brand-Owned Channels the Future of Content Marketing? A piece in the New York Observer, entitled “Journalists Take Refuge…

Dublin Web Summit / Short-Term Thinking / Transition Rank

State of Search was given a press pass to the Dublin Web Summit – Europe’s largest technology conference – and as the Irish resident on the blogging team I got to attend. Here’s my write-up of the first day: State of Search: Dublin Web Summit The 2012 edition of the Dublin Web Summit is a…

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