Interview

Interviews and discussions with the industry

Content Engagement / SEO Experts / Future of SEO

My latest post for State of Digital is a beginner’s guide to measuring content engagement. This ‘unicorn’ of digital marketing can be hard to define and even harder to report on: State of Digital: How To Measure Content Engagement But ‘engagement’ is a fuzzy concept. What does it actually mean? I won’t attempt a definition,…

Friends of Search 2014

Last week the inaugural Friends of Search conference took place in Amsterdam, and I was honoured to be asked to speak there. In front of a few hundred of the best and brightest search marketers in the Netherlands I gave a talk about personalised search – and specifically, about why personalised search results can be a…

Long-Form SEO Writing / Meet Your Marketer Interview

Triggered by a series of blog posts deriding the pervasive ‘What X Taught Me About Y’ blog fluff, culminating in Joanthan Colman’s excellent ‘We Can Do Better Than This‘ article, I wrote a post for State of Search listing the obstacles to a widespread adoption of investigate SEO writing, and providing a few possible avenues…

It Starts With Marketing / Web Analytics / Interview

My latest for State of Search is the spelling out of a thought that’s been careening around in my head for a while: that all we do online to make our client sites a success needs a coherent, well thought-out marketing strategy: State of Search: Everything Starts With a Marketing Strategy But what drives the…

SEO Debates / Click2Rank Interview

In my latest article for State of Search I argue against arguing about SEO – or at least a specific type of ‘meta’ argument about SEO: State of Search: The Source of All SEO Debates These meta arguments are about whether SEO equates to spam or not, whether a tactic is white hat or black…

SEO Hype / Google’s Schizophrenia / Online News

A big list of updates this time, as lots has been published in recent days. For State of Search I wrote a much-needed post calling for less hype and hyperbole in SEO, and more celebration of the basic stuff that, while not sexy and cutting edge, still delivers results for clients: State of Search: Hype…

Early Stage SEO / Interview on SEOBegin

My latest blog post for Search News Central describes the various stages of a website build process, and how ideally a SEO should be involved from the start. Often SEOs don’t get the chance to be involved with a build from the start, but when we do there is abundant opportunity to ensure the resulting…

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