Polemic Digital is an expert SEO consultancy offering award-winning SEO services
Search Engine Marketing is also called Pay Per Click or paid search engine inclusion
Inspired by continued sales success, I wrote a post for State of Search outlining what I believe is key to selling digital services: not trying to make a sale, but trying to solve the client’s problem. State of Search: Don’t be a Salesman, be a Problem-Solver “So when I start talking to a prospective client,…
As more and more digital marketers are buying in to the social media hype, we’re starting to see a growing number of studies on the ROI of social media marketing as compared to more established forms of digital marketing such as SEO and email. And – if you’re a social media marketer that wants to…
It should be no secret that Google doesn’t like SEO. As the victim of its own success, Google has to accept that the majority of its users will click on the organic search results it provides, but the search engine resents companies spending money on SEO. It would much rather have that budget re-allocated to…
It’s going to be a very busy few weeks for me. Barely back from my honeymoon in New Zealand and re-acclimatised to the Irish time and weather, I’ve no time to take it easy. First up I’ll be doing two half-day lectures for the Digital Marketing Institute on October 18th – one about Pay Per…
I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation. The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair,…
For Search News Central I’ve written a blog post about the trustworthiness of the data Google shares with us. In many of Google’s free tools, such as Analytics, Webmaster Tools, and even Adwords, the data we’re presented with isn’t always reliable. Search News Central: Can We Trust Google’s Data? As part of my work for…
If you’re doing any search engine advertising you should be tracking what your ROI is. In other words, you should be monitoring your PPC spend and your income from this spend – i.e. your conversions from PPC. If you’re using Google Adwords, you’re in luck: Google has an array of tools that allow you to…
Often when you do a site-wide update of your design, your content and/or your site structure, it can affect your website’s rankings in search engines negatively. Facing a huge site update project myself, I recently spent some time doing research on how to prepare for a big site update and ensure your high rankings stay…
Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final…
Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. This second part will talk about making effective ads for your PPC campaign. Search…
