SEO

Search Engine Optimization is the dark art of getting your site ranked high in search engines

Friends of Search 2015

Last week I had the pleasure of attending the second Friends of Search conference in Amsterdam. I was a speaker at last year’s inaugural event, and I liked it so much I promised I’d be back as an attendee for the next edition. As it turned out, the organisers asked me back as a panelist…

Learn Inbound January 2015; an Awesome Start

Believe it or not, yesterday I found myself attending an ‘inbound marketing’ event. If you know me, you’ll know I despise that phrase and have an almost allergic reaction to it. Yet there I was, an audience member at an event organised by the Learn Inbound community of marketers in Ireland. Headed up by HubSpot’s…

What Every Web Developer Should Know About SEO

The problem with SEO is that it is often controlled by marketers. Marketers aren’t inherently bad people, but when you get a bad one (of which there are many) any information you receive around SEO is going to be filled with buzzwords and soft outcomes. From a development point of view SEO is the concern…

My Predictions for Organic Search in 2015 and Beyond

Recently I was asked by Danny Denhard to contribute to a collective post on the direction organic search will be heading in 2015. My thoughts were published alongside those of leading SEO industry experts like Stacey MacNaught, Kevin Gibbons, Dan Sharp, Paddy Moogan, Matt Beswick, Paul Rogers, Patrick Hathaway, Stephen Kenwright, Carl Hendy, Simon Penson, Justin Butcher,…

Google News Changes / Discipline and Doubt

In a post for State of Digital I’m speculating on the direction Google News is heading. There have been some recent developments that indicate Google is preparing to shake up its News vertical quite drastically: State of Digital: Changes in Google News could have massive implications for News Publishers “Because Google News is a separate…

SEO Strategy / Business Basics / Branded Search

Too many articles writing about SEO strategy are just collections of tactics, with no over-arching thought behind it. I wanted to address that in my latest post for State of Digital, in which I outline the four crucial ingredients for a successful SEO strategy. State of Digital: 4 Crucial Ingredients for a Successful SEO Strategy…

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