SEO

Search Engine Optimization is the part science, part art of getting your site ranked high in search engines

Content Engagement / SEO Experts / Future of SEO

My latest post for State of Digital is a beginner’s guide to measuring content engagement. This ‘unicorn’ of digital marketing can be hard to define and even harder to report on: State of Digital: How To Measure Content Engagement But ‘engagement’ is a fuzzy concept. What does it actually mean? I won’t attempt a definition,…

Google is under attack, Search Engine Land to the rescue

Yesterday the Wall Street Journal published a piece of investigative journalism [paywall] about the US’s Federal Trade Commission’s case against Google, which petered out with barely a sizzle in 2013. That’s what being the largest corporate lobbyist in Washington DC gets you. According to a leaked document, many people inside the FTC found Google to be engaging in…

Friends of Search 2015

Last week I had the pleasure of attending the second Friends of Search conference in Amsterdam. I was a speaker at last year’s inaugural event, and I liked it so much I promised I’d be back as an attendee for the next edition. As it turned out, the organisers asked me back as a panelist…

Learn Inbound January 2015; an Awesome Start

Believe it or not, yesterday I found myself attending an ‘inbound marketing’ event. If you know me, you’ll know I despise that phrase and have an almost allergic reaction to it. Yet there I was, an audience member at an event organised by the Learn Inbound community of marketers in Ireland. Headed up by HubSpot’s…

What Every Web Developer Should Know About SEO

The problem with SEO is that it is often controlled by marketers. Marketers aren’t inherently bad people, but when you get a bad one (of which there are many) any information you receive around SEO is going to be filled with buzzwords and soft outcomes. From a development point of view SEO is the concern…

My Predictions for Organic Search in 2015 and Beyond

Recently I was asked by Danny Denhard to contribute to a collective post on the direction organic search will be heading in 2015. My thoughts were published alongside those of leading SEO industry experts like Stacey MacNaught, Kevin Gibbons, Dan Sharp, Paddy Moogan, Matt Beswick, Paul Rogers, Patrick Hathaway, Stephen Kenwright, Carl Hendy, Simon Penson, Justin Butcher,…

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