Polemic Digital is an expert SEO consultancy based in Belfast, Northern Ireland
Search Engine Optimization is the dark art of getting your site ranked high in search engines
The Friday Commentary series is back on State of Digital, and I once again contributed to it with a column about the pervasive surveillance state that makes all of us guilty by default: State of Digital: In a Total Surveillance State, Everyone is Guilty Everyone will be seen as a potential offender. Everyone will have…
Last week I had the pleasure of attending the second Friends of Search conference in Amsterdam. I was a speaker at last year’s inaugural event, and I liked it so much I promised I’d be back as an attendee for the next edition. As it turned out, the organisers asked me back as a panelist…
Believe it or not, yesterday I found myself attending an ‘inbound marketing’ event. If you know me, you’ll know I despise that phrase and have an almost allergic reaction to it. Yet there I was, an audience member at an event organised by the Learn Inbound community of marketers in Ireland. Headed up by HubSpot’s…
My blog series for 123-Reg continues with part 6, in which I write about networking. I’ve realised that the best networking you can do is the kind you enjoy the most – that’s when genuine connections are made and real value can come from them. 123-Reg: Starting your own business – Part 6: Networking (the…
Time for another roundup of my writings across the web. It’s been a while so there’s plenty to cover. In October of last year Google introduced a new feature to Webmaster Tools to analyse the mobile user experience of your website, which coincided with their announcement that mobile UX would become a ranking factor on…
The problem with SEO is that it is often controlled by marketers. Marketers aren’t inherently bad people, but when you get a bad one (of which there are many) any information you receive around SEO is going to be filled with buzzwords and soft outcomes. From a development point of view SEO is the concern…
Recently I was asked by Danny Denhard to contribute to a collective post on the direction organic search will be heading in 2015. My thoughts were published alongside those of leading SEO industry experts like Stacey MacNaught, Kevin Gibbons, Dan Sharp, Paddy Moogan, Matt Beswick, Paul Rogers, Patrick Hathaway, Stephen Kenwright, Carl Hendy, Simon Penson, Justin Butcher,…
In a post for State of Digital I’m speculating on the direction Google News is heading. There have been some recent developments that indicate Google is preparing to shake up its News vertical quite drastically: State of Digital: Changes in Google News could have massive implications for News Publishers “Because Google News is a separate…
Too many articles writing about SEO strategy are just collections of tactics, with no over-arching thought behind it. I wanted to address that in my latest post for State of Digital, in which I outline the four crucial ingredients for a successful SEO strategy. State of Digital: 4 Crucial Ingredients for a Successful SEO Strategy…
The good folks at 123-Reg asked me to write a series of blogs about my experiences starting up my own business. In the first blog I explain my reasons for going solo: 123-Reg: Starting Your Own Business, Part 1 – Taking Control Out of nowhere an insight emerged, and I knew what I had to do.…