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With the increasing focus on user experience on the web, I’ve written a guide for State of Digital on how to get started learning about UX design. I list a number of key resources to embark on your UX journey: State of Digital: Top Resources for Learning UX Design “In digital marketing, UX design is…
by Barry Adams
A new function Google has added to its Webmaster Tools shows how many pages on your website the search engine has crawled and indexed. In my latest post for Search News Central I give a real world SEO audit case study demonstrating the usefulness of these new reports: Search News Central: Index Status – Google’s…
by Barry Adams
My latest for State of Search is on a topic that’s been floating around in my head for a while: when it’s right to use your own custom short URL in twitter, and when it isn’t: State of Search: The Unofficial URL Shortener Etiquette Since I set up my own URL shortener (bada.ms) and one…
by Barry Adams
I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation. The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair,…
by Barry Adams
For State of Search I wrote a blog post comparing two URL shortening services: Bit.ly Pro and Yourls. Each has its pros and cons, and which you should use depends on your situation and resources: State of Search: URL Shortening Services Compared: Bit.ly Pro and Yourls URL Shortening services are the lifeblood of Twitter. With…
by Barry Adams
For Search News Central I’ve written a blog post about the trustworthiness of the data Google shares with us. In many of Google’s free tools, such as Analytics, Webmaster Tools, and even Adwords, the data we’re presented with isn’t always reliable. Search News Central: Can We Trust Google’s Data? As part of my work for…
by Barry Adams
If you’re doing any search engine advertising you should be tracking what your ROI is. In other words, you should be monitoring your PPC spend and your income from this spend – i.e. your conversions from PPC. If you’re using Google Adwords, you’re in luck: Google has an array of tools that allow you to…
by Barry Adams
A while back I wrote about the state of search for news. In this blog post I tried to summarise where online journalism stands with regards to SEO, and outlined some tricks SEOs could utilise to enhance their presence in Google News. State of Search: The State of Search for News According to data from…
by Barry Adams
Learning how to be a search engine optimiser is not a particularly straightforward process. There’s no college education you can follow to become a SEO. There are precious few SEO training courses you can follow, and most of these aren’t worth the money. So what is the best way to learn SEO and become a…
by Barry Adams
A term often busied by web developers and also SEO agencies is W3C compliance. I’ve written about the benefits of W3C compliant code before, but my perspective has changed a bit over time and I feel it’s important to point out that full W3C compliance is not a definitive requirement for an effective website. W3C…