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My latest post for State of Digital is a beginner’s guide to measuring content engagement. This ‘unicorn’ of digital marketing can be hard to define and even harder to report on: State of Digital: How To Measure Content Engagement But ‘engagement’ is a fuzzy concept. What does it actually mean? I won’t attempt a definition,…
With a renewed controversy in digital marketing circles about SEO correlation studies I decided to weigh in on the topic in a new post for State of Digital. My views on these correlation studies are that they’re useful, if viewed in their proper context: State of Digital: SEO Correlation Studies – Are We Looking At…
My latest for State of Search is the spelling out of a thought that’s been careening around in my head for a while: that all we do online to make our client sites a success needs a coherent, well thought-out marketing strategy: State of Search: Everything Starts With a Marketing Strategy But what drives the…
For State of Search I explored a way to reclaim some of the keyword data that was lost when Google implemented SSL search. With some clever Google Analytics filters and custom reports it’s fairly easy to correlate (not provided) keywords with known keywords, and thus reclaim some of your lost metrics: State of Search: Yet…
In my latest post for Search News Central I dig in to the data Google provides us with via Webmaster Tools and the AdWords Keyword Tool. I find some major discrepancies between data sets, especially where search volume is concerned: Search News Central: Does Google Tools Data Really Add up? Most of us have by now…
For Search News Central I wrote an article outlining several often-overlooked data tracking opportunities that can help website owners make more informed decisions about how to improve their site: Search News Central: Are You Tracking All That Happens on Your Website? Many people seem to think that just installing Google Analytics tracking code on every…
I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation. The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair,…
Late last year I decided to use my quiet time in the holiday season to set up my own URL shortener. I like bit.ly a lot, but the idea of having full control over my own URL shortener as well as a ‘personal brand’ short URL – along the lines of yoa.st – persuaded me…
For Search News Central I’ve written a blog post about the trustworthiness of the data Google shares with us. In many of Google’s free tools, such as Analytics, Webmaster Tools, and even Adwords, the data we’re presented with isn’t always reliable. Search News Central: Can We Trust Google’s Data? As part of my work for…
If you’re doing any search engine advertising you should be tracking what your ROI is. In other words, you should be monitoring your PPC spend and your income from this spend – i.e. your conversions from PPC. If you’re using Google Adwords, you’re in luck: Google has an array of tools that allow you to…
