It’s going to be a very busy few weeks for me. Barely back from my honeymoon in New Zealand and re-acclimatised to the Irish time and weather, I’ve no time to take it easy.
First up I’ll be doing two half-day lectures for the Digital Marketing Institute on October 18th – one about Pay Per Click advertising (specifically Google AdWords) and one about Search Engine Optimisation. Both of these will be introductory lessons aimed at making the students familiar with the terminology, processes, and frames of mind of both of these forms of search engine marketing.
Then there’s a guest lecture at the University of Ulster on November 2nd for their postgraduate course in Digital Media Communication. In this lecture I’ll be discussing a case study of one of our clients, which will focus on the various improvements we’ve made to their website and how this impacted traffic and conversion rates.
The next day I’ll be flying to London to attend the UK Search Awards. The guys at Manual Link Building were kind enough to invite me to the event, and I’m looking forward to catching up with them and a host of other UK SEO people.
Then I’ll have a few weeks of relative rest before I head to Manchester on November 24th to speak at the SAScon Manchester SEO mini-conference. This year I’ll be speaking on the topic of SEO for e-commerce websites, and I hope my talk will have something of value for all levels of SEOs.