I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation.
The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair, especially when trying to determine what region of a country a user is from. In the UK especially, IP targeting is utterly broken.
State of Search: Geotargeting Based on IP Address is Broken
It’s when you get to regional IP targeting that all semblance of accuracy goes straight out the window, and it becomes nothing less than a total crapshoot. In fact, firing buckshot at a big national map will probably yield more accurate results than the geographical data you’ll get from any web analytics package.
Some other blog posts I wrote for State of Search recently are primarily news stories about new developments in search and web:
- The Explosive Growth of Google+
- Google simplifies Adwords for small businesses with AW Express
- Branded AdWords advertising boosts total site traffic
- Growing pressure on Microsoft over Bing
- Adobe Edge: SEO-friendly web animations?
- Universal Search: how often are they shown on Google’s SERPs?