Keep Your Content Fresh

Old ContentAs I’ve said before, a good website is one that receives regular attention from its owner. One of the most important aspects of a good website is good content. And good content needs to be accurate and up to date.

Copy you wrote for your website six months ago may not be as accurate and relevant anymore as when you first published it. It’s necessary to regularly review your website’s content and rewrite parts of it where necessary. This keeps your content fresh and accurate.

Updated content has several advantages:

  • Accurate content shows your visitors you keep up with the latest developments in your field. This will help establish your reputation as a competent organization.
  • Search engines like to see new content. It tells them that your website is being kept up to speed. Search engines prefer to send their users to active websites.
  • By regularly checking your content for required updates you will also spot errors and inaccuracies. This will enhance the overall quality of your website.

Don’t let your website’s content get stale. Keep your site alive and fresh by regularly updating your content and maintaining the accuracy and relevancy of your website’s copy.

Content, SEO

Events

  • Wed
    06
    Feb
    2019

    Friends of Search

    Amsterdam, The Netherlands
  • Thu
    21
    Mar
    2019

    Optimisey

    Cambridge, UK
  • Tue
    02
    Apr
    2019
    Wed
    03
    Apr
    2019

    SMX Munich

    Munich, Germany
  • Thu
    11
    Apr
    2019

    BrightonSEO

    Brighton, UK
  • Thu
    06
    Jun
    2019

    Digital Elite Day

    London, UK

Award Wins

DANI Awards 2018 Winners

UK Search Awards 2016 Winners

UK Search Awards 2017 Finalists

2018 Northern Ireland Business Awards winner