Polemic Digital Activity Update – February 2017

It’s been a while since my last update on the blog. Apologies for that – since we won two UK Search Awards late last year, it’s been very busy here at Polemic Digital with loads of new clients on board as well as our existing client work.

We are very grateful for the trust our clients put in us and we’re focused on delivering the best possible SEO services to everyone that engages us.

SEO Jo: Interview

Our award wins in November didn’t go unnoticed, and in addition to mentions in Sync NI and Women in Business NI, we’ve also been interviewed by Jo Turnbull for her SEO Jo Blogs podcast.

In the interview I talk about what went in to our winning campaign, and plans for the future of the business. You can listen to the interview and/or read the full transcript on the SEO Jo Blogs site here.

Sistrix: 2017 Ranking Factors

The lovely folks at Sistrix invited myself and seven other top SEOs in the UK to a session in London to discuss SEO ranking factors in 2017. The result is a series of videos where we talk about a whole range of SEO issues and share our expert insights and opinions.

These videos are definitely worth your time, with some great contributions from all participants. There are 17 videos in total and you can view them all on the Sistrix site here.

Sistrix SEO Ranking Factors 2017 videos

DeepCrawl: 2017 SEO Challenges

DeepCrawl have asked the members of their customer advisory board – which includes the likes of Alan Bleiweiss, Bastian Grimm, Nick Eubanks, Glenn Gabe, and yours truly – to talk about the biggest challenges for SEO professionals in 2017.

The final product contains a range of tips and advice for SEOs to focus on, including HTTPS, Google AMP, the mobile-first index, and many more. Read the whole piece on DeepCrawl’s site here.

Ahrefs: SEO Mythbusters

The people at Ahrefs have collected a whole range of counter-intuitive SEO truths as provided by a host of seasoned SEO professionals, including yours truly.

The result is an epic ‘SEO Mythbusters‘ article which can be read online or downloaded as an ebook.

OnCrawl: Top Tech SEO Experts 2017

With so much focus on technical SEO lately, OnCrawl have created a list of the top technical SEO experts you’ll want to follow in 2017.

I was very pleased and honoured to be included in this list alongside the likes of Michael King, Aleyda Solis, Bill Slawski, and many others. Read the whole list of top technical SEO experts here.

Kerboo: Badams Linkrisk Dance

Over the years the folks at Kerboo have made it a tradition to name major updates to their link analysis software after people in the SEO industry.

They’ve named the latest Linkrisk update after yours truly – and were inclined to include a recent picture of me in there taken during the Kerboo Tournament of Champions in Las Vegas last year.

You can read all about the ‘Badams’ update here. I’m still not sure whether to be flattered or not.

Kerboo LinkRisk dance Badams

State of Digital: WordPress Security Flaws

Lastly, I’ve written a new blog post for State of Digital in which I lament the most common security vulnerabilities that still exist within the wildly popular WordPress content management system, and how these could easily be fixed.

Read my article on State of Digital about WordPress security flaws here.

Upcoming Events

It’s a very busy couple of months for me. First I’ll be speaking at the UK Search Conference, which features talks from many of the UK Search Awards winners. This one-day event will be held at the Bing headquarters in London on March 6th.

Then later in the week I’m off to Paris to deliver a talk about Google News optimisation at the SEO Campus event. I’m looking forward to that one a lot, as it promises to be a great event and Paris is one of my favourite cities in the world.

In April I’ll be back at BrightonSEO to speak about Google AMP, and I’ll be showing some actual data from clients who have implemented AMP on their site. I hope to make it an informative talk with plenty of real-world data to help guide your decisions about accelerated mobile pages.

We’ll be in Krakow at the end of April for the 2017 European Search Awards. This year I’m part of the judging panel for these awards, and we’re looking forward to a great night celebrating the best in search marketing in Europe.

Ireland’s National Sales and Marketing Summit will be held in Dublin on May 31st, and I’ll be speaking there on a SEO-related topic (obviously). It’ll be held in the city’s popular RDS venue, which has previously hosted the renowned Web Summit.

Closer to home, the flagship Digital DNA conference is back in Belfast at the start of June. I’ll be speaking on the marketing stage about how changes in online user behaviour is forcing companies to adapt or risk obsolescence.

Lastly, also in June I’ll be flying to Leeds to speak at the second SearchLeeds event. The topic is yet to be decided but it’s likely about an aspect of technical SEO. Keep an eye on the SearchLeeds website for more info and to view the full speaker lineup.

I reckon there’ll be more conference engagements later in the year, but for now there’s plenty to keep me busy.

DANI Awards

Lastly I want to highlight the DANI Awards, which are finally back after a short hiatus to celebrate digital success in Northern Ireland.

The DANI Awards 2017

I’ll be one of the judges for these awards and have asked some of my industry friends to join me. We’ve ended up with a superb judging panel which includes State of Digital’s Bas van den Beld, Koozai’s Samantha Noble, and Learn Inbound’s Mark Scully.

If you’ve done anything worthwhile in digital in the past while, please do consider submitting your campaign or blog for the awards. With 20 categories there’s bound to be one that suits your particular success story.

The deadline for submitting your entries is March 16th, and we’ll announce the shortlist on March 31st with the awards ceremony held in Belfast on April 28th. It promises to be a great night for everyone involved, so please make sure to submit your entries to be in with a shot!

Awards, Conferences, General, SEO

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