Problem-Solving / Google+ Sharing / AdWords Confusion

Inspired by continued sales success, I wrote a post for State of Search outlining what I believe is key to selling digital services: not trying to make a sale, but trying to solve the client’s problem.

State of Search: Don’t be a Salesman, be a Problem-Solver

“So when I start talking to a prospective client, I come armed with a list of questions. The best initial pitch meetings are those where the client does most of the talking, and I’m the one taking plenty of notes. I learn how the client operates, what their target market is, and what their key issues are with regards to the digital realm.”

Google often boasts about what a successful social media network Google+ has become. However, the facts contradict Google’s claims – a recent study showed that only 2% of social sharing happens on Google+:

State of Search: Research Shows Only 2% of Social Shares Occur on Google+

“Last week a new report from social media measurement company Gigya revealed that social sharing on the internet is still dominated by Facebook, which accounted for half of all social sharing happening on the internet in April, May, and June of this year. Second place for social sharing is Twitter, accounting for 24% of all shared content, followed in third place by Pinterest with 16%.”

We as digital marketers are keenly aware of the AdWords ads that pervade almost every Google search result. However, does the wider public know the difference between paid ads and organic results on Google’s SERPs?

State of Search: Can Users Really Tell AdWords Ads from Organic Results?

“In a recent survey conducted by 123-Reg, half of the respondents said that they hadn’t seen any ads in their Google search results. In the 18-24 year old demographic that percentage rose to a whopping 66%. So either Google doesn’t show ads on many SERPs, or the ads it does show are not recognised as such by a lot of people.”

Hype, SEM, Social Media, Strategy