For State of Search I wrote a post explaining what I see as a big problem with doing tests in SEO. Many SEO professionals conduct tests and gain what they perceive as important insights in to how search engines work – but all is not what it seems.
State of Search: The Problem with Testing in SEO
The problems that exist with testing in SEO aren’t deliberate. I’m convinced that pretty much all tests performed by SEOs start with the best of intentions: to help uncover truths and add quality information and best practices to our methods. But nonetheless there are some fundamental issues that need to be addressed. In this article I try to pinpoint the issues plaguing testing in SEO and what we can do to fix it.
For Searchcowboys I dove in to the impact – or lack thereof – of Google’s Personalized Search. So far a lot has been written about Personalized Search, but what has the actual impact been?
Searchcowboys: Google Personalised Search: is it real?
Back in December of last year Google announced it would be rolling out its Personalized Search feature to all its users. Searchcowboys has written before about the pro’s and cons of Personalized Search, but what has the true impact been so far?
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