For State of Search I wrote a rant against TopSEOs, a notorious scam intended to deceive potential clients with regards to a SEO company’s quality. I call on the SEO industry to stop lending implicit support to such deceptive practices and to take a stand:
State of Search: TopSEOs: Kill The Hypocrisy, It’s Time To Take a Stand
Advertising itself as an ‘an independent authority on search vendors’, the marketing material distributed by TopSEOs seems to suggest that a top ranking on a TopSEOs list is a mark of quality. This is, of course, a big fat lie, as rankings on TopSEOs can simply be bought. The more money you give TopSEOs, the higher they will rank you.
Prompted by a tweet from Geoff Jackson from search marketing firm Clubnet, I wrote a post for Search News Central about the similarities between SEO and quantum physics:
Search News Central: Where SEO meets Quantum Physics
All this SEO shtick does feel like a roll of the dice sometimes, doesn’t it? We do our best to send all the right signals in to this big black search engine box, and hope that what comes out more or less meets our expectations. More often than not, it doesn’t. We might as well be trying to catch Higgs-bosons with our bare hands.