Website Tracking / Revolution in Search

For Search News Central I wrote an article outlining several often-overlooked data tracking opportunities that can help website owners make more informed decisions about how to improve their site:

Search News Central: Are You Tracking All That Happens on Your Website?

Many people seem to think that just installing Google Analytics tracking code on every page of their site is enough and that this’ll tell them all they need to know about their website. This is, of course, not true. There’s a lot more potential data out there that can be gathered and analysed to make better decisions about how to improve a website.

My latest for State of Search is a somewhat incoherent rant about a sense of impending change in how search engines rank websites:

State of Search: An Imminent Revolution in Search

I think everyone who works in search understands on some level that we’re living in truly interesting times. There’s a sense of anticipation, a mood of imminent revolutionary change. SEO has never been a static industry. As long as search engines have existed, and thus as long as SEO has been around, there’s been a ceaseless state of flux, a continuous exchange of fire between search engines and optimisers.

SEO, Web Analytics

Events

  • Thu
    06
    Jun
    2019

    Digital Elite Day

    London, UK
  • Tue
    18
    Jun
    2019
    Wed
    19
    Jun
    2019

    Digital DNA

    Belfast, UK
  • Thu
    20
    Jun
    2019

    SearchLeeds 2019

    Leeds, UK
  • Thu
    04
    Jul
    2019
    Fri
    05
    Jul
    2019

    State of Digital

    London, UK
  • Thu
    14
    Nov
    2019
    Fri
    15
    Nov
    2019

    Ciang Mai SEO Conference

    Chaing Mai, Thailand