What Google Wants / SEO Competitive Analysis / Social Media Training

For State of Search I wrote an article explaining my views behind the tension between Google and the SEO industry, highlighting the entirely different objectives each is striving towards and how these collide:

State of Search: What Google Wants vs What SEOs Want

Then there’s a second area of tension between SEO and Google, which is more intricate. It’s the difference between what Google intends to show – i.e. the most relevant results – and what it actually shows – algorithmic approximations of relevance and authority. Google’s algorithms aren’t perfect. They’re pretty damn good, but flawed nonetheless. And that means they can be manipulated.

I have a standard approach to quick competitive analyses for prospective SEO clients. In my latest for Search News Central I demonstrate my approach:

Search News Central: SEO Competitive Analysis to Go

These competitive analyses will often feature a very similar set of websites that dominate the industry. My rule of thumb is that if a website features on two or more analysed keywords, I include it in my sheet. I copy the website URL and include the competition index number.

Providing trainings and workshops is a growing part of my job, and one that I enjoy immensely. For State of Search I wrote about an outline for a Social Media training plan:

State of Search: An outline of a Social Media training plan

Everyone can be taught to do something, but the ‘why’ behind it is much more important – and much harder to define. As with SEO, you need a strategy to make social media work for you. It begins and ends with a clear picture of what you want to achieve, and how you want to go about it. Below I’ll share an outline of a basic social media training plan which serves more or less as a template for our training sessions.

Education, SEO, Social Media

Events

  • Wed
    06
    Feb
    2019

    Friends of Search

    Amsterdam, The Netherlands
  • Thu
    21
    Mar
    2019

    Optimisey

    Cambridge, UK
  • Tue
    02
    Apr
    2019
    Wed
    03
    Apr
    2019

    SMX Munich

    Munich, Germany
  • Thu
    11
    Apr
    2019

    BrightonSEO

    Brighton, UK
  • Thu
    06
    Jun
    2019

    Digital Elite Day

    London, UK

Award Wins

DANI Awards 2018 Winners

UK Search Awards 2016 Winners

UK Search Awards 2017 Finalists

2018 Northern Ireland Business Awards winner