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News and Editorial SEO Summit

We've co-founded an annual online event dedicated entirely to SEO for news publishers. The News and Editorial SEO Summit has been going since 2021.

Visibility in Google’s ecosystem is a crucial source of readers for all online publishers, and information about how to maximize this can be hard to find. So, we decided to bring together the smartest minds in publishing and SEO and ask them to share their insights and expertise.

Founded by Barry Adams of Polemic Digital and John Shehata of NewzDash and GDdash, the inaugural NESS 2021 featured speakers from The Atlantic, The New York Times, Google, Mediahuis, The Globe and Mail, Mashable, and Amsive.

 

The event's first edition saw over 500 attendees from more than 50 countries attend the online sessions. The subsequent editions have maintained the size and scope of this global audience.

The 2022 edition featured speakers from The Athletic, Google, The Motley Fool, Shopify, Condé Nast, The Guardian, and more. Our keynote speaker was Joost de Valk, founder of Yoast and one of the most experienced people in SEO.

In 2023, we had another superb lineup of expert speakers from The Times and Sunday Times, BBC Studios, The Athletic, Ringier, and experts from the SEO industry with a keynote from Wil Reynolds.

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2024 managed to top all previous events, with talks from Rand Fishkin, Glenn Gabe, Lily Ray, Andrea Volpini, and Google's Martin Splitt alongside speakers and panelists from The New York Times, The Wall Street Journal, Axios, Bild, Zeit Online, and The New York Post.

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The 2025 edition is our biggest event yet, taking place on Tuesday 21st and Wednesday 22nd October. Once again we managed to compile a top-notch roster of speakers and panellists:

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  • Nicola Agius, Reach

  • James Carson, Agentic AI

  • Harry Clarkson-Bennett, The Telegraph

  • Erin Hallstrom, Endeavor Business Media

  • Marie Haynes, Marie Haynes Consulting

  • Rachel Heseltine, Paramount Global

  • Edward Hyatt, The Wall Street Journal

  • Kevin Indig, Growth Memo

  • Dixon Jones, InLinks

  • Michael King, iPullRank

  • Christine Liang, The New York Times

  • Lily Ray, Amsive

  • Barry Schwartz, RustyBrick

  • Maddie Shepherd, CBS News

  • Marshall Simmonds, DeFine Media Group

  • Carly Steven, The Daily Mail

  • Steven Wilson-Beales, Global

  • Jessie Willms, The Guardian

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Plus the two co-founders, John Shehata and Barry Adams, will give talk each. You can buy your ticket which includes live access to the streamed event as well as all session recordings on the NewsSEO.io website.

The News and Editorial SEO Summit presents a unique opportunity to learn from the biggest brands and smartest minds in SEO and publishing. Attending this event will enable you to apply what you’ve learned to your own news websites to boost your organic traffic.

From Google News to Discover, from Top Stories to news apps, from search to AI, you will learn what it takes to grow your presence in all organic locations where news is shown.

With a single ticket, you will get full access to all talks and recordings and get the chance to ask your questions directly to our speaker panel at the closing of the event.


Who should attend?
 

  • Journalists and editors involved with the day to day writing and publishing of news content, who want to make sure their stories get the best chance of ranking in Top Stories and Google News.

  • Audience growth  executives looking for ways to maximize traffic and find new avenues for organic search visits.

  • SEO professionals working with publishers who want to upgrade their knowledge and learn from experts in the field.

  • Web developers who want to make sure their websites adhere to Google’s latest technical requirements and follow best SEO practices for crawling and indexing.


What will you learn?
 

  • The most effective strategies for news in the age of AI-first search

  • The latest in AI, from AI Mode to Agents, from AI Overviews to ChatGPT

  • How affiliate content can still perform after the Site Reputation Abuse penalties

  • The latest on technical SEO for publishing websites

  • SEO strategies for YouTube, B2B, and AI

  • How to propel your news SEO career to the next level

  • And much more…

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Read more about the summit on NewsSEO.io.​​

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