Introducing Polemic Digital: New Adventures in SEO

My entire career in SEO and digital marketing has been spent either working in-house at large organisations or as part of agency teams. And I’ve come to realise that, regardless of the qualities of the boss I work for (and right now I work for a truly great boss), I still don’t like having a boss. So the problem is not with the bosses – the problem is with me.

On top of that, in about two years the big Four-Oh will arrive and, as a result, I feel a sense of urgency about the direction my career is heading. Am I doing the thing I really want to be doing? Am I playing it too safe?

One thing I want to avoid is to get old and look back with regrets about chances not taken, opportunities not pursued. So I’m taking my chances and, following in the footsteps of many SEOs and digital marketers in recent times, am starting my own business.

As of July 10th I will be officially self-employed and trading under the name Polemic Digital, which I thought was rather fitting for me. My services will be almost purely SEO focused, as that’s what I love doing most and, truth be told, I’m not much good at anything else.

1. A controversial argument, especially one refuting or attacking a specific doctrine.
2. A person engaged in or inclined to controversy, argument, or refutation.

As Polemic Digital I will offer technical SEO audits, strategic SEO planning, and SEO training. And if I have an issue with my boss, I can argue with myself about it (something which I’m prone to do anyway).

While many digital marketers are moving away from the SEO label, it’s a label I embrace wholeheartedly. SEO is and will continue to be a cornerstone of all digital marketing, and it’s not something our industry should be ashamed of. I will unhesitatingly call myself a SEO specialist and firmly nail my colours to that mast.

Over the next two months I’ll be handing things over to the team at The Tomorrow Lab. I’m immensely proud of the team I have built there – I’ve recruited each and every team member personally, and I’m totally confident that they will continue to grow and prosper and move ahead to great things, no longer encumbered by the crazy Dutchman at the helm.

This website will be moved to its new domain, and expanded in to an official business site of sorts. For those of you who like reading my rants, don’t worry – I will continue to rant as usual, and all of my existing rants will move across to the new domain name. Not a single swear word will be lost!

It’s an exciting new adventure I’m embarking on, and the last few years working for Pierce Communications / The Tomorrow Lab have given me the confidence to make this bold new leap.

I want to wish the teams at The Tomorrow Lab and its sister companies Brand Etiquette and Pierce Printellect all the best, and express my gratitude for the years of camaraderie and collaboration. It’s been jolly good fun, and we’ll definitely stay in touch – Northern Ireland is a small place after all.

Onwards and upwards!



  1. All the very best to you sir! I find the thought of going solo terrifying therefore I take my hat off to you. I’m also glad that the swears and all will continue.

  2. Good luck Barry and what a pertinent name to choose.

    I’m sure you’ll be a success & I’ll look forward to hearing all about it next time we meet :-D

  3. Fantastic move for a fantastic guy and a great SEO! I wish you every success in your new venture Barry.

    If there is anything that I can help out with, arguments that I can get involved in, or swearwords that I can help you scream from the rooftops! All you need to do is let me know.

    Good luck mate, though I know you won’t need it.

  4. Good luck Barry!

    I’m sure your team meetings will be fun for a while as you shout at yourself ;)

  5. Hi Barry

    Well done and congrats on taking the leap. Hope everything goes well for you.

    Ps you know where I am if you need any branding input on your new venture : )

  6. Congratulations Barry,

    Having been self-employed for a long time, and being involved in SEO I wish you the best of luck.

    I’m sure you won’t be short of work, SEO is very much alive and kicking, despite all the reports and the PPC juggernaut.

    If you ever want a second opinion from someone not too far way just give me a shout, always happy to lend a hand to a fellow SEO .


  7. Good luck, Barry. As it goes (and as I too approach the big FOUR-OH!) I am considering a very similar move myself – without your catalogue of contacts or extensive CV!

    I reckon you’ll do just fine, mind. As long as the people you carry out work for don’t mind the odd rant, the more frequent swearing and the even more frequent combination of the two then I reckon you’ll do very very well indeed.

    I shall follow Polemic (perfect choice of name) with great interest – and may even call on your services in the future!

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