SEO – Search Engine Optimisation – is one of the cornerstones of a website’s digital presence. Most online purchases start with a query typed in to Google, and if your website is top of the rankings you’ll be well under way to achieve online success.
Getting your website to the top of Google’s search results is the hard bit, and that’s where Polemic Digital comes in. We provide a range of expert SEO consultancy services, including:
SEO is based on three pillars: Technology, Relevancy, and Authority:
The foundation of SEO is a website that can be fully crawled and indexed by Google. This is easier said than done, as often bespoke content management systems have no built-in functionality for SEO. Features like XML sitemaps, human-readable URLs, structured data, and canonical pages, are incredibly important for SEO but often overlooked by web developers.
Especially for large websites, such as ecommerce sites or news publishers, proper technical SEO can make a huge difference in your visibility in Google’s search results, and help set you apart from your competitors to gain a larger share of visits and revenue.
Polemic Digital offers specialised SEO audits that review websites for all aspects of technical SEO, and will provide detailed recommendations on improving this crucial and foundational aspect of SEO.
When you have a fully crawlable and indexable website, you then need to make sure your content is optimised for the right keywords, so that Google understands what each page on your website is about and which search terms it could be ranked for. First of all you need to ensure you’re targeting the right keywords that apply to your business (keyword research), and that you can compete with and outrank the websites that currently rank in Google for those keywords (competitive analysis).
You then need to make sure your website is fully optimised for those keywords, with optimal title tags, meta descriptions, and body content. Other aspects of your site that need to be optimised for maximum relevance are your navigation structure, URLs, images, and internal links.
At Polemic Digital we offer our SEO Strategy & Planning service that includes detailed keyword research & competitive analysis and a plan for ongoing SEO, that you can either execute yourself or have us deliver for you.
When your website is technically sound and fully optimised for the right keywords, that doesn’t mean Google will rank it high in its search results. To decide which websites to rank highly, Google looks at the ‘authority’ a website has accumulated over time, and that is determined by the amount and quality of links and mentions it has across the whole internet.
Improving a website’s authority, and thus its rankings in Google, is an ongoing process that has various different elements to it. Your website needs to establish itself as a trustworthy source of information, which is accomplished through effective content marketing on the website. Also, your website needs to gather links and mentions from other trustworthy websites, which can be done through linkbuilding tactics.
We offer ongoing consulting to aid you with these tactics and ensure you implement the right processes to achieve success. Additionally, if your website has received a manual penalty, or has been affected by a link-based filter like Google Penguin, we offer specialised link audits to help you regain trust and authority signals and restore your search engine rankings.
For a no-nonsense chat about how expert SEO agency Polemic Digital can help your business, get in touch with us today.