In the modern online landscape, publishers need to work hard to claim a share of their audience’s attention. Google is a key channel for driving traffic to your articles, with News boxes filling Google’s search results for almost any keyword applicable to a recent news event.
SEO for Google News
Visibility in Google News is a crucial factor for a publication’s online success. Your articles need to be shown at the top of Google’s news onebox consistently, and attract the largest share of clicks possible. This takes concerted effort to optimise your site for maximum visibility in Google News.
Additionally, the growing emphasis on mobile means your news stories are most likely consumed on smartphones first and foremost. Optimising your site for visibility in mobile Top Stories carousels requires a specialised approach that ticks all of Google’s many technical and editorial boxes.
The algorithms that determine your position in Google News are vastly different from those that govern regular web search. Standard SEO practices are not enough to provide you with top spots in Google News – you need to implement specialised SEO tactics aimed specifically at Google News.
Polemic Digital has worked with publishers for more than eight years, helping them drive traffic to their site through optimised visibility in Google News as well as enhanced presence in regular Google search results. We’ve collaborated with a wide range of publishers, from large national newspapers to small niche publications, helping them grow their online audience through effective SEO for Google News.
Our specialised SEO services for news organisations include;
- technical SEO audits to ensure your site adheres to Google’s requirements
- strategic consulting to improve search visibility in targeted topical areas
- ongoing SEO support to help you develop and grow your organic search traffic.
If you’re a publisher in need of help with SEO, get in touch with us today.
Working with Barry was a very rewarding experience. His knowledge of online marketing is outstanding and he’s happy to explain and share it with those of us who live at the bottom of the SEO food chain. A great personality and an immense asset in any digital-focused organisation.
– Jerome Crolly, Online Editor, Belfast Telegraph