In the modern online landscape, publishers need to work hard to claim a share of their audience’s attention. Google is a key channel for driving traffic to your articles, with News boxes filling Google’s search results for almost any keyword applicable to a recent news event.
Working with Barry was a very rewarding experience. His knowledge of online marketing is outstanding and he’s happy to explain and share it with those of us who live at the bottom of the SEO food chain. A great personality and an immense asset in any digital-focused organisation.
SEO for Google News
Visibility in Google News is a crucial factor for a publication’s online success. Your articles need to be shown at the top of Google’s news onebox consistently, and attract the largest share of clicks possible. This takes concerted effort to optimise your site for maximum visibility in Google News.
Additionally, the growing emphasis on mobile means your news stories are most likely consumed on smartphones first and foremost. Optimising your site for visibility in mobile Top Stories carousels requires a specialised approach that ticks all of Google’s many technical and editorial boxes.
The algorithms that determine your position in Google News are vastly different from those that govern regular web search. Standard SEO practices are not enough to provide you with top spots in Google News – you need to implement specialised SEO tactics aimed specifically at Google News.
Technologies like AMP and Google Discover are driving increasingly large numbers of visitors to news websites, to the detriment of traffic from social media sites like Facebook. As a publisher, it’s crucial to tap in to these technologies to enable your long-term viability.
Polemic Digital has worked with some of the world’s largest news publishers for years, helping them drive traffic to their site through optimised visibility in Google News as well as enhanced presence in regular Google search results. We’ve delivered our SEO services to a wide range of publishers, from international media brands like FOX and The Guardian to small niche publications, helping them grow their online audience through effective SEO for Google News.
Our specialised SEO services for news organisations include;
Barry is one of those rare talents in digital marketing that knows his discipline inside out. Barry is a huge asset for any client as his advice propels their digital marketing strategies into real success stories.
- Technical SEO audits to ensure your site adheres to Google’s requirements
- Editorial SEO audits to check your publishing for optimal implementation of SEO
- Strategic Consulting to improve search visibility in targeted topical areas
- Editorial SEO Training to educate journalists and editors on SEO best practices
- Technical SEO Training to ensure product and tech teams implement the right improvements for crawling and indexing of articles
- Ongoing SEO Support to help you develop and grow your organic search traffic.
If you’re a publisher in need of help with SEO, get in touch with us today.