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Technical SEO Masterclass in London

Since I started delivering the classroom-based technical SEO training in Dublin, there’s been a lot of demand to deliver the training in other locations. One of the most-requested locations is London, and I’ve got good news!

In collaboration with the inaugural State of Digital conference, my technical SEO training is coming to London. The date is 9th October 2018 (the day after the State of Digital conference) and tickets for the training are limited.

The course content is along the same lines as my previous training days, which were highly rated by the attendees:


For websites to perform well, their technical side now matters more than ever, but we know it’s often overwhelming and challenging due to its complexity. To grow your organic search presence, you need to master technical SEO foundations and truly understand search engine processes such as crawling, indexing, structured data, and canonicalisation.

This technical SEO masterclass is for digital marketing professionals that have a basic understanding of SEO but want to take it to the next level. The masterclass is suitable for marketers who come from a non-technical background and want to be able to navigate the increasingly complex SEO landscape. If you don’t understand what web developers are saying, or you struggle to deal with concepts such as structured data and crawl budget, this training is for you.

Ideally you will have a decent grasp of the basics of SEO, such as keyword research, on-page SEO, and linkbuilding. After completing this training, you will be equipped with the knowledge, insight, and vocabulary to deal with technical SEO challenges.

The training consists of the following modules:

1. How Search Engines Work We will begin by explaining how search engines work, and what the three main processes of every search engine are. This module will show where technical SEO fits in to the overall SEO stack and how it relates to search engines.

2. Web Infrastructure Before we can start explaining technical SEO in detail, you first need to have a foundational understanding of the web’s technical underpinnings. Here we will explain internet connectivity, client-server architecture, and basic coding principles.

3. Crawl Optimisation Optimising how search engine spiders crawl your website is the cornerstone of technical SEO. We will explain what crawl optimisation is, why it’s important, and how you can identify and fix crawl issues on your site. We will also discuss JavaScript and how it impacts on search engine crawling and indexing.

4. Load Speed & Mobile SEO Fast-loading websites perform better for every conceivable metric. Optimising your site for speed is an important SEO aspect as well. You will learn how to identify load speed issues and what the best ways are to improve your site’s performance. With more searches performed on mobile devices than on desktop, and Google switching to a mobile-first index, optimising your site for mobile usability is not optional. We’ll show you the various ways you can improve your site’s mobile SEO and achieve success on mobile search.

5. Structured Data Implementing structured data on your site will make your content machine-readable and unlocks a range of benefits. We’ll explain what structured data is, which snippets are most valuable, and how to implement it on your site.

6. Basic Site Security Security issues on your site also impact on SEO and traffic. We’ll show some basic security checks you can perform and provide tools and tips to help make your website more secure.

7. International SEO Sending the right geotargeting signals to Google can be tricky. International SEO signals are often implemented inaccurately, so here we’ll explain what makes for good international SEO and how you can make sure the right version of your content ranks in the right country.

8. The Future of SEO We wrap up the workshop with a look at where search in general – and SEO in particular – is headed, and what technical developments you need to be aware of to prepare yourself for the future.


Places are limited so grab your ticket on Eventbrite soon. And since you’ll be there anyway, might as well attend the State of Digital conference the day before!

(Note that the conference requires a separate ticket from the masterclass).

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