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Technical SEO Training

Update: My technical SEO training course will now be delivered online, read more about it here.

Over the years I’ve delivered dozens of SEO training sessions for all kinds of clients, from technical teams in big corporations to government agencies’ communication departments. These sessions have always been made bespoke for the client in question and specifically crafted to cater to their needs and requirements.

Recently I’ve been contacted by many people asking if I also offer open classroom based courses that anyone can sign up to. These are ambitious individuals working on SEO challenges in their own organisations, and they want to improve their skills and knowledge to become better at their jobs.

Up to now I haven’t been in a position to offer those sorts of courses. But, here’s the good news: I’ve partnered with the awesome people at Learn Inbound in Dublin and now offer my first SEO training course that anyone can sign up to.

This is a Technical SEO Course for marketers from a non-technical background, developers that want to get better at building SEO-friendly websites, and anyone that wants to learn the foundational aspects of good search engine optimisation.

My technical SEO course is made up of eight separate modules:

1. How Search Engines Work I will begin by explaining how search engines work, and what the three main processes of every search engine are. This module will show where technical SEO fits in to the overall SEO stack and how it relates to search engines.

2. Web Infrastructure Before I can start explaining technical SEO in detail, you first need to have an understanding of the web’s technical underpinnings. Here I will explain internet connectivity, client-server architecture, and basic coding principles.

3. Crawl Optimisation Optimising how search engine spiders crawl your website is the cornerstone of technical SEO. We will explain what crawl optimisation is, why it’s important, and how you can identify and fix crawl issues on your site. I will also discuss JavaScript and how it impacts on search engine crawling and indexing.

4. Load Speed & Mobile SEO Fast-loading websites perform better for every conceivable metric. Optimising your site for speed is an important SEO aspect as well. You will learn how to identify load speed issues and what the best ways are to improve your site’s performance. With more searches performed on mobile devices than on desktop, and Google switching to a mobile-first index, optimising your site for mobile usability is not optional. I’ll show you the various ways you can improve your site’s mobile SEO and achieve success on mobile search.

5. Structured Data Implementing structured data on your site will make your content machine-readable and unlocks a range of benefits. I’ll explain what structured data is, which snippets are most valuable, and how to implement it on your site.

6. JavaScript & SEO The prevalence of JavaScript frameworks presents a new challenge for SEO. In this module I’ll explain what to look for when analysing JavaScript-based websites for SEO and how to ensure such sites cna be properly crawled and indexed by Google.

7.International SEO Sending the right geo-targeting signals to Google can be tricky. International SEO signals are often implemented inaccurately, so here we’ll explain what makes for good international SEO and how you can make sure the right version of your content ranks in the right country.

8. The Future of SEO We wrap up the day with a look at where search in general – and SEO in particular – is headed, and what technical developments you need to be aware of to prepare yourself for the future

After completing this training, you will be equipped with the knowledge, insight, and vocabulary to deal with technical SEO challenges.

I guarantee that after taking this course you will be a more effective SEO and be able to tackle those technical challenges in your job head on. If you’ve any questions about this training or any of my other services, you should get in touch.

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