Last year I was fortunate enough to deliver a talk at the Digitalzone conference in Istanbul. Among a great lineup of speakers on SEO, social media, and online advertising, the organisers asked me to speak about my specialist topic: SEO for Google News.
In my talk I outlined what’s required for websites to be considered for inclusion in the curated Google News index, and how news websites can optimise their visibility in Google News and especially the associated Top Stories box in regular search results.
You can view the recording of my entire talk online here:
The talk’s accompanying slides are available on Slideshare.
Since I delivered that talk in November 2018, there have been numerous changes to Google News – specifically to how Google handles original content and determines trust and authority. SEO for news publishers remains a fast-moving field where publishers need to pay constant attention to the rapidly evolving technical and editorial demands Google places on news sites.
If you’re a publisher in need of help with your SEO, give me a shout.