SEO for AI Search
The industry-wide upheaval caused by AI presents new challenges for publishers and readers. Our expertise can help you navigate these turbulent times.
With the rise of generative AI, few industries are feeling more disrupted than online publishing.
The integration of AI into search is an ongoing process, and chatbots appear to be siphoning users away from classic search. No one knows exactly what the future looks like. What we do know is that traditional organic traffic appears to be under threat, especially for publishers.
The pressure is on decision-makers to prepare the organisation for what comes next. But how can you make the right decisions if you don't have all the relevant information?
This is where we can help. With our experience working with publishers of all sizes and scopes across the world, we have a first-hand view on what AI is doing to the world of publishing, and how publishers can adapt to survive and even thrive in the coming AI-first era of search.
Whether you call it AI SEO, LLMO, GEO, or any other acronym invented by LinkedIn influencers, preparing for AI visibility is on everyone's agenda.
We asked Barry to deliver a talk to our staff about AI summaries and their impact on search and traffic. It was a fascinating session that helped clarify the issue for us and provided clear guidance on next steps.
Darren Hasset,
Digital Development Director,
Iconic Media Group
Barry's video presentation and presence during the online Q&A went very well and was very much appreciated by the delegates at the Jakarta AI Forum.
Lee Kah Whye,
Director, Asia,
WAN-IFRA
Before you go all-in on optimising for LLMs, it's important to have a clear view of the changes in user behaviour and news consumption, so that you can steer the right course for your publication.
Rather than jump on the latest hype bandwagon and proclaim the 'death of SEO' or other similar nonsense, our decades of experience in search and publishing allows us to see the real shifting trends.
We stay abreast of the latest developments in AI and search, and how readers are integrating AI into their online activities. We distil this knowledge into constantly updated presentations and workshops for our clients.
Our workshops and presentations have already helped dozens of publishers stay informed of the latest developments in AI search, and enabled decision-makers to choose the correct actions to maximise audience growth opportunities.
If you want to know what the real substance of the AI-first search landscape is made of, get in touch with us to arrange a presentation, workshop, or consulting session with your key stakeholders.